Here are five things that you need to know about the legal stuff when you are using social media for your business:
1. You are a Tenant (not an Owner) when you use social media platforms. If you don't follow the rules, the Landlord might kick you out.
2. Make sure you have the right to share the content you are sharing. Don't take other's content without their permission or a license and get a release if you are creating content using other people's likeness.
3. Have a social media policy for your business. This will get everyone on the same page and protect against risks of privacy breaches, defamation or damage to your brand.
4. Copyright laws protect the original content that you create and publish. You can enforce your rights to it.
5. Know the CASL (anti-spam) rules for Canada. These rules cover all commercial electronic messages (i.e. DMs, texts) not just email. Know how you can add people to your email list within the rules.