When you are asking people to contribute to the creation of content of your business, you should get them to sign a release form .

This will give your business the right to use the content, including in its original form and repurposing the content.

You may be taking pictures or videos at events, recording a podcast or using client testimonials in your promotions.

Using content created by other people for commercial purposes without their written permission could involve risks for your business including damage to your reputation.