Podcasts continue to grow in popularity, including for business owners who are looking to generate new leads, establish their expertise and grow their community.
As with other aspects of business, there are some legal issues to be considered. Here are my top 5 legal tips:
#1 - The content of your podcast is protected by copyright law and owned by the host.
This copyright protection, which is worldwide, is automatic upon creation. The creator of the podcast (the host) has the exclusive right to use this content unless permission (i.e. a license) is given. You can assert your rights through a copyright notice - i.e. (c) Legal Essentials Inc. 2021. All Rights Reserved. Advanced tip - if you have co-hosts for your podcast, you should agree on who owns what upfront (like a prenup) in case you decide to part ways.
#2 - If you have a separate podcast producer from the host, you should have a legal agreement with them.
This agreement should...
If you have built a new website or have done a refresh to your old website (to get rid of the website shame you were feeling), congratulations!
A lot of business owners that I talk to have either not focused on the legal requirements for their website or are relying on their web developers or web designers to have included what they need.
Don't Assume Your Web Person Has Got This Handled
In my experience, most web developers and web designers are focused on the user experience and design of your website, but not the legal stuff. They may pull a template from somewhere, but very few of them customize the website templates for Canadians and for your specific business needs.
So what to do? I’ve got you covered.
When you are asking people to contribute to the creation of content of your business, you should get them to sign a release form .
This will give your business the right to use the content, including in its original form and repurposing the content.
You may be taking pictures or videos at events, recording a podcast or using client testimonials in your promotions.
Using content created by other people for commercial purposes without their written permission could involve risks for your business including damage to your reputation.
This week’s video blog is on the topic of copyright and how to protect your business creations.
Click on the video link here to view.
You can find the website for the federal agency CIPO (Canadian Intellectual Property Office) referred to in the blog can be found here.