Grab the Ultimate Checklist for Running a Business Online in Canada

Legal Tips About Social Media

Here are five things that you need to know about the legal stuff when you are using social media for your business:

1. You are a Tenant (not an Owner) when you use social media platforms. If you don't follow the rules, the Landlord might kick you out.

2. Make sure you have the right to share the content you are sharing. Don't take other's content without their permission or a license and get a release if you are creating content using other people's likeness.

3. Have a social media policy for your business. This will get everyone on the same page and protect against risks of privacy breaches, defamation or damage to your brand.

4. Copyright laws protect the original content that you create and publish. You can enforce your rights to it.

5. Know the CASL (anti-spam) rules for Canada. These rules cover all commercial electronic messages (i.e. DMs, texts) not just email. Know how you can add people to your email list within the rules.

 
Continue Reading...

Important Differences Between Trademark and Copyright Protection in Canada

I have been talking a lot recently about the importance of protecting your business online.  An important piece of this is to understand how to use copyright and trademark laws to your benefit.

It is easy to get confused about the differences between copyright protection and trademarks.

The best way that I can boil it down is that Copyright protects your content.  Trademarks protect your brand.

Copyright laws (in Canada and internationally through treaties) protect the original content that you create and publish. Online courses, blog posts, photos, podcasts, ebooks, songs can all be copyrighted works.

Copyright protection is automatic upon publication of an original work.  Registration is possible (and easy!) but not required.

Using the © symbol along with a copyright notice is a good preventative measure. i.e. © Legal Essentials Inc. 2020. All Rights Reserved.

Trademarks protect elements of your brand which can include business names, product names, slogans,...

Continue Reading...

Why You Should Put Copyright Notices on Your Content

 

This video gives you an overview of how your content is protected by copyright law and where to put your copyright notices.

For more information about copyright (as well as trademarks and trade secrets), you can check out this free download - Download Here.

And a reminder that this content is protected by copyright law :)

(c) Legal Essentials Inc. 2020.  All Rights Reserved

Continue Reading...

Protecting Your Creations with Copyright

This week’s video blog is on the topic of copyright and how to protect your business creations.

Click on the video link here to view.

You can find the website for the federal agency CIPO (Canadian Intellectual Property Office) referred to in the blog can be found here.

Continue Reading...
Close

50% Complete

Keep in Touch

By providing your name and e-mail address, you agree to receive weekly e-mails with entertaining stories, legal tips and tools and new product announcements.