I have been talking a lot recently about the importance of protecting your business online. An important piece of this is to understand how to use copyright and trademark laws to your benefit.
It is easy to get confused about the differences between copyright protection and trademarks.
The best way that I can boil it down is that Copyright protects your content. Trademarks protect your brand.
Copyright laws (in Canada and internationally through treaties) protect the original content that you create and publish. Online courses, blog posts, photos, podcasts, ebooks, songs can all be copyrighted works.
Copyright protection is automatic upon publication of an original work. Registration is possible (and easy!) but not required.
Using the © symbol along with a copyright notice is a good preventative measure. i.e. © Legal Essentials Inc. 2020. All Rights Reserved.
Trademarks protect elements of your brand which can include business names, product names, slogans,...
This video gives you an overview of how your content is protected by copyright law and where to put your copyright notices.
For more information about copyright (as well as trademarks and trade secrets), you can check out this free download - Download Here.
And a reminder that this content is protected by copyright law :)
(c) Legal Essentials Inc. 2020. All Rights Reserved
This week’s video blog is on the topic of copyright and how to protect your business creations.
Click on the video link here to view.
You can find the website for the federal agency CIPO (Canadian Intellectual Property Office) referred to in the blog can be found here.