Registering a trademark can be an important part of protecting your business brand online.
If you want to read more about how copyright protects your content online, you can refer to this article.
So if you are in the early days of creating your brand, there are a couple of things to be thinking about before you spend a ton of money and energy on marketing.
The most obvious first step is to do a Canadian trademark search so that you know that there are no similar words or logos that are already registered for your category of goods or services.
But an often overlooked NEXT STEP is to think about whether the brand - being a product name, for instance, is too DESCRIPTIVE, to be registered (and therefore protected as a Trademark.
From the Trademark Guide of Canadian Intellectual Property Office (CIPO), these are some trademarks that can not be registered:
Trademarks that are generally unregistrable include the following: